5 Effective Article Marketing Tactics
October 13th 2011 Posted at Marketing
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When it comes to article marketing, it’s tempting to think that you can simply stuff your keywords together, call them articles, and expect them to rank well on the SERPs. And indeed, but a short time ago, this was the case (and still is for a few notable black-hatters!) but for the majority of us, our article marketing endeavors would be better served by a little foresight and a few timely tactics that will keep our articles working for us again and again.1. Information is what people want. What does your target audience want to know? What problems or common mistakes do they deal with? Are there new places to get information or items that would be of interest to them? Provide timely, useful, unique information. Cater to that basic premise for every article you write, and you can bet your articles will get passed along like the latest gossip at a sm EasyAzon all town bar.2. Take full advantage of free promotional sites. Article directories are great places to get visibility to your articles because the sites have already gained authority with the search engines. The myriad assortment of Web 2.0 properties are excellent places to network with others, build back links to your main site, and generate buzz about your business — so long as you are marketing your articles to the appropriate demographic, that is.3. Interlink your articles. Expand the reach of your articles and their usefulness by interlinking articles you’ve already written with those you are starting now. This builds your credibility while simultaneously keeping people on “your” information.4. Put things in the right order. Start with a catchy title, and then offer valuable information free of any obligation in the main body of your article.